stats and valuation

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Basic Information
Alexa Rank13507
Page Authority60.46/100
Domain Authority78.17/100
Moz Rank5.58/10
Pageviews81.44K/ Day
Last Updated: 31 Oct 2015
Website Information
American Girl ® | Dolls, clothes, games & gifts for girls
width=device-width, initial-scale=1.0
telephone=no, email=no
Important Html Tags
  • H1 0
  • H2 0
  • H3 0
  • H4 0
  • STRONG 0
  • A 55
  • IMG 24
Page Size
Code to Text Ratio
3.34% (Text size 1.68Kb and Code size 48.57Kb)
Http Header
HTTP/1.1 301 Moved Permanently
Content-Length: 151
Content-Type: text/html
X-Powered-By: ASP.NET
Date: Sat, 31 Oct 2015 15:39:02 GMT
Set-Cookie: BIGipServerpool_Barbie_Webfarm_prod_80=2546358538.20480.0000; path=/

HTTP/1.1 200 OK
Server: IBM_HTTP_Server
RTSS: 1-1-63
X-UA-Compatible: IE=edge
Content-Type: text/html;charset=UTF-8
Content-Language: en-US
X-Iinfo: 10-54473623-54471943 SNNN RT(1446305920520 22768) q(0 0 0 1) r(2 2) U5
X-CDN: Incapsula
Expires: Sun, 03 May 2015 22:21:01 GMT
Cache-Control: private, max-age=0, proxy-revalidate, no-store, no-cache, must-revalidate
Pragma: no-cache
X-MAT-GEO: country_code=US
Date: Sat, 31 Oct 2015 15:39:03 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: SSLB=1; path=/;
Set-Cookie: SSSC=290.G6211836725459717622.1|17288.587557:17782.600465:17832.601786:17994.606550:17995.606556:18014.607127:18154.610206:18212.612131; path=/;
Set-Cookie: SSRT=l-A0VgABAQ; path=/;; expires=Sun, 30-Oct-2016 15:39:03 GMT
Set-Cookie: SSOD=0; path=/;; expires=Thu, 01-Jan-1970 00:00:00 GMT
Set-Cookie: WC_SESSION_ESTABLISHED=true; Path=/
Set-Cookie: WCDC_PORG_10151=t89zMe2HxVIJRPTr30CA7DjkGPQ%3d%0a; Expires=Sat, 31-Oct-15 15:59:59 GMT; Path=/
Set-Cookie: WCDC_CACHEID1_10151=LUoPmLO6M1FpFN5ly%2bLnDyOPk0Y%3d%0a; Expires=Sat, 31-Oct-15 15:59:59 GMT; Path=/
Set-Cookie: WC_PERSISTENT=bcawIJXOKSMJPPLaT8Dvh7irryc%3d%0a%3b2015%2d10%2d31+08%3a39%3a03%2e662%5f1446305943642%2d405878%5f10151%5f%2d1002%2c%2d1%2cUSD%5f10151; Expires=Tue, 15-Dec-15 15:39:03 GMT; Path=/
Set-Cookie: JSESSIONID_WC=00001dVz3jozc4vbkn5dD-ld8vL:Cluster05Server19; Path=/
Set-Cookie: WC_GENERIC_ACTIVITYDATA=[1849056267%3atrue%3afalse%3a0%3aX5O9gwcSMQGNFWYAxsdGWooK%2flY%3d][|1446305943642%2d405878][|null%26null%26null%26null%26null%26null][|%2d1002%26false%26false%26false%26false%26false%26false%26false%260%26null%26false][CTXSETNAME|Store][|%2d1%26USD%26%2d1%26USD][|10051%26null%26false%26false%26false][|10151%26%2d1002%26%2d1002%26%2d1][|null][|10502%2610502%26null%26%2d2000%26null%26null%26null][|null%26null%26null]; Path=/
Set-Cookie: WC_USERACTIVITY_-1002=%2d1002%2c10151%2cnull%2cnull%2cnull%2cnull%2cnull%2cnull%2cnull%2cnull%2cEq3Fvzsf4ppTr9pLth4at%2fsjzRmXfLVv63yyzp1pGNXsSUEnhb5%2bzu02GxibPeegcw5vLHK2A3wb%0ar3HV2Esql90h%2bzZmZlyAUmN%2fjHbJfFkJC2h6nDG60JP%2fdKDvG8BVUgTVBa9fva6bxiECTW5nqhMh%0avImQygmbcMBek8DNVD8cLwn5%2bFHKs0VUJS8bVdHBSBgQUbkbd8l2C24Rse%2fi9g%3d%3d; Path=/
Set-Cookie: WCDC_CACHEID4_10151=GCHvN1aoOZhCfFfHpV6qwoOxOls%3d%0a; Expires=Sat, 31-Oct-15 15:59:59 GMT; Path=/
Set-Cookie: WC_ACTIVEPOINTER=%2d1%2c10151; Path=/
Set-Cookie: incap_ses_220_343522=aAEvDeKGA3h/SKKpz6ENA5fgNFYAAAAAiPb/3Qw/pH+/alfPkBSCcg==; path=/;
Set-Cookie: WCDC_CACHEID5_10151=CX%2fww7tPnbVvYsKG6KxJG2vK77E%3d%0a; Expires=Sat, 31-Oct-15 15:59:59 GMT; Path=/
Set-Cookie: MAT_FRESH_WITH_ORIGIN=1; expires=Sat, 31-Oct-2015 16:09:03 GMT; path=/;
Set-Cookie: REFERRER=http%3a%2f%2fwww%2egoogle%2ecom%2f; Path=/
Set-Cookie: WCDC_CACHEID2_10151=V45D49J2isZZ0mpHAFQS851VH34%3d%0a; Expires=Sat, 31-Oct-15 15:59:59 GMT; Path=/
Set-Cookie: WCDC_CURRID_10151=CCOZLq5G9PZlJU%2fgt%2fCzs1ZLZic%3d%0a; Expires=Sat, 31-Oct-15 15:59:59 GMT; Path=/
Set-Cookie: visid_incap_343522=9Z8tcBIwSfyLVISqTkKIbZfgNFYAAAAAQUIPAAAAAAC8Tn0YB+XDD8ukkG1KdjuK; expires=Mon, 30 Oct 2017 13:13:20 GMT; path=/;
Set-Cookie: MAT_FRESH_WITH_ORIGIN=1; expires=Sat, 31-Oct-2015 16:09:03 GMT; path=/;
X-MAT-GEO: country_code=US

SemRush Metrics
Semrush Rank1141Rank based on keywords, cost and organic traffic
Keywords96052Number of keywords in top 20 Google SERP
Organic Traffic1508796Number of visitors coming from top 20 search results
Cost (in USD)674226$How much need to spend if get same number of visitors from Google Adwords
Adwords Keyword6416Keywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords Traffic95193Number of visitors brought to the website via paid search results.
Adwords budget (in USD)41741$Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
DNS Report
serial: 2015100601
refresh: 86400
retry: 3600
expire: 2592000
minimum-ttl: 172800
americangirl.comMXIN21600pri: 10
americangirl.comMXIN21600pri: 30
americangirl.comMXIN21600pri: 10
americangirl.comTXTIN3600txt: MS=ms63671224
entries: Array
americangirl.comTXTIN3600txt: 2xfV3Ioro48ck07lxjYk+VSH9Oe1zRAu6BRqjHB6IoyoDJSp465PM9bm/dRr1l1EQur+5qQ/GSeXFC8+YY+6Hg==
entries: Array
americangirl.comTXTIN3600txt: v=spf1 ip4: ip4: ip4: ip4: ip4: ip4: ip4: ip4: ~all
entries: Array
americangirl.comTXTIN3600txt: adobe-idp-site-verification=d8f90e29-a159-4378-b501-801b73d8ec5b
entries: Array
IP Address Information
Server IP
Server Location
,CA,United States
Location on MAP
Whois Record
[Redirected to]
Domain Name:
Registry Domain ID: 4164904_DOMAIN_COM-VRSN
Registrar WHOIS Server:
Registrar URL:
Updated Date: 2015-09-26T04:00:03-0700
Creation Date: 1997-03-24T21:00:00-0800
Registrar Registration Expiration Date: 2016-03-25T21:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientUpdateProhibited (
Domain Status: clientTransferProhibited (
Domain Status: clientDeleteProhibited (
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: American Girl, LLC
Registrant Street: 333 Continental Blvd.,
Registrant City: El Segundo
Registrant State/Province: CA
Registrant Postal Code: 90245
Registrant Country: US
Registrant Phone: +1.3102524220
Registrant Phone Ext:
Registrant Fax: +1.3102523861
Registrant Fax Ext:
Registrant Email:
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Mattel, Inc.
Admin Street: 333 Continental Blvd.,
Admin City: El Segundo
Admin State/Province: CA
Admin Postal Code: 90245
Admin Country: US
Admin Phone: +1.3102524220
Admin Phone Ext:
Admin Fax: +1.3102523861
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Mattel, Inc.
Tech Street: 333 Continental Blvd.,
Tech City: El Segundo
Tech State/Province: CA
Tech Postal Code: 90245
Tech Country: US
Tech Phone: +1.3102524220
Tech Phone Ext:
Tech Fax: +1.3102523861
Tech Fax Ext:
Tech Email:
Name Server:
Name Server:
Name Server:
Name Server:
Name Server:
Name Server:
Name Server:
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System:
>>> Last update of WHOIS database: 2015-10-31T08:39:03-0700 <<<

The Data in's WHOIS database is provided by for
information purposes, and to assist persons in obtaining information about or
related to a domain name registration record. does not guarantee
its accuracy.  By submitting a WHOIS query, you agree that you will use this Data
only for lawful purposes and that, under no circumstances will you use this Data to:
 (1) allow, enable, or otherwise support the transmission of mass unsolicited,
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